At the moment I can't answer exactly the question: "How I feel the modern world of photography and fashion?" For me, the doors of this fantastic industry are opened just a little. But I will be able to do a lot! I chose fashion. I like clothes and I like to shoot clothes on models, when everything looks perfect. I catch models in such images, which show how they want to seem out of another side of the camera. I catch everything that they try to show through their view, posture. My word of photography and fashion, at the moment, like two rivers resulted in a small lake, until it is small, little and dirty, but I am sure that everything will change very soon. The lake will turn into a bigger, better and cleaner lake! Everything will be in time.
Fashion doesn't change, it's just seems so. It can be one thing today and it can be something another tomorrow. Everything can be appropriated and becomes a classic. And things, that we recently looked with a chuckle, will become a trend. And we can see this trend anywhere. It is interesting for observation.
Did you know that the beauty of fashion photography can be calculated? I always suspected this, but now scientists have proved that more details in the picture make it "prettier" and more interesting. We’ll not talk about the exceptions to the rule, of course, they exist. But the subjective perception can be subjected to mathematical laws, and equate the art of photography to the usual equation of objective perception, which in principle seems to be impossible.
Recently, I heard the very true words, that if you want to create, you have to be free of conventionalities and prejudices. It’s very accurate and beautiful! Photography, by its nature, is an explosion of emotions and an internal impulsion.
Recently I have often seen the quotes by Coco Chanel. Reading them, I want to agree and to say aloud: “What a smart and talented woman!” But there is one statement, that I can’t agree with: “I love it when fashion goes to the streets, but can not admit that it came from there.” But why, Coco?
Of course, it is very correctly, when designers are making fashion. They are the people who were studying it, as architects were learning to design houses, and electricians were learning to repair rosettes. They are really professionals. But fashion lives among the people, it was made for them, and designers are mistaken when they ascribe to themselves its creation.
In my understanding, designer is not a person, who thinks, that it would be nice to dress up everyone into the yellow colour this season. It is the person who caught the desires of the people, felt what will be necessary for them, and presented it in his collection before people succeeded in formulating that desire by themselves.
FotyMody: Why there is no Ukrainian photographer, who has an influence on the world's fashion industry, although Ukrainian models are in the five leaders?!
Dmitry Peretrutov: Because the beauty of the Slavonic women is a fact. And nobody can argue it.
And the quality of the photos can be a relative concept.
And also we can not sell ourselves. We are always waiting for something. I don't think that the level of many Ukrainian photographers is lower than international standards.
Do you want to argue?
You can not do this, because the quality of the photos is a relative concept!)
Fashion. We see people, dressed in clothes that we want to get. We see people with watches that attract our attention. Expensive cars, ties, jewelry, precious stones, precious metals incredibly excite our mind and cause thoughts about them.
We see the people, which we admire and we want to look like they.
We communicate with colleagues, friends and we see their actions. We see how they do their actions. We imitate them and do everything to be, to be one of them, to be better than they are.
We see what the fashion is representing.
FotyMody: What is important to know and to be able to do to become a successful photographer?
Alina Lebedeva: It depends from what do you mean by "successful photographer". If you mean that successful is popular and commercial, you need to be able to follow the market needs, to be in the stream of the recent trends and to be able to promote yourself and your job. If you mean that successful is talent, you just need to have a talent, to listen to yourself and to follow your instincts and feelings.
It used to be, photographers open their eyes to make a shoot. And what's about the unusual way? And what's about fotymody-like? The theme of the mystical 13th issue of the FotyMody magazine is "Photographers close their eyes". Models eyes? No! Stylists eyes? No! Make-up artists eyes? No! Hair stylists eyes? No! Customers eyes? No! Their own eyes? Yes! Why? In the truth searching, because of the endless experiment, because of the awareness of the photography and because a shoot is created by a mystical power!
FotyMody team.
 |
