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At the moment I can't answer exactly the question: "How I feel the modern world of photography and fashion?" For me, the doors of this fantastic industry are opened just a little. But I will be able to do a lot! I chose fashion. I like clothes and I like to shoot clothes on models, when everything looks perfect. I catch models in such images, which show how they want to seem out of another side of the camera. I catch everything that they try to show through their view, posture. My word of photography and fashion, at the moment, like two rivers resulted in a small lake, until it is small, little and dirty, but I am sure that everything will change very soon. The lake will turn into a bigger, better and cleaner lake! Everything will be in time.
Fashion doesn't change, it's just seems so. It can be one thing today and it can be something another tomorrow. Everything can be appropriated and becomes a classic. And things, that we recently looked with a chuckle, will become a trend. And we can see this trend anywhere. It is interesting for observation.
Did you know that the beauty of fashion photography can be calculated? I always suspected this, but now scientists have proved that more details in the picture make it "prettier" and more interesting. We’ll not talk about the exceptions to the rule, of course, they exist. But the subjective perception can be subjected to mathematical laws, and equate the art of photography to the usual equation of objective perception, which in principle seems to be impossible.
Etymologically, "photography" goes back to Greek φωτος, that means "light" and γραφο that means "draw." Literally, it means - light drawing. This smacks of something divine ... I would say that it is something the most divine - creation, creativity. Look at the rainbow - there is nothing that gives rise to doubt in the existence of superhuman essence, like the harmony of the broken white light. The rainbow is a divine photography that is a general measure of beauty.
Recently, I heard the very true words, that if you want to create, you have to be free of conventionalities and prejudices. It’s very accurate and beautiful! Photography, by its nature, is an explosion of emotions and an internal impulsion.
Recently I have often seen the quotes by Coco Chanel. Reading them, I want to agree and to say aloud: “What a smart and talented woman!” But there is one statement, that I can’t agree with: “I love it when fashion goes to the streets, but can not admit that it came from there.” But why, Coco?
Of course, it is very correctly, when designers are making fashion. They are the people who were studying it, as architects were learning to design houses, and electricians were learning to repair rosettes. They are really professionals. But fashion lives among the people, it was made for them, and designers are mistaken when they ascribe to themselves its creation.
In my understanding, designer is not a person, who thinks, that it would be nice to dress up everyone into the yellow colour this season. It is the person who caught the desires of the people, felt what will be necessary for them, and presented it in his collection before people succeeded in formulating that desire by themselves.
FotyMody: Why there is no Ukrainian photographer, who has an influence on the world's fashion industry, although Ukrainian models are in the five leaders?!
Dmitry Peretrutov: Because the beauty of the Slavonic women is a fact. And nobody can argue it.
And the quality of the photos can be a relative concept.
And also we can not sell ourselves. We are always waiting for something. I don't think that the level of many Ukrainian photographers is lower than international standards.
Do you want to argue?
You can not do this, because the quality of the photos is a relative concept!)
"Fashion for me is a possibility to not pay attention at everything bad, that, also happens seasonally - it can be cooling weather, the rising of prices or political elections. Fashion is brightens up my life, helps to distracts from the negative, inspires. It's very good for your soul - to work with a beauty.
And fashionable clothes - is a refind way to cover up your body", - Ksana Kova, designer, Ukraine, for FotyMody.com

Fashion. We see people, dressed in clothes that we want to get. We see people with watches that attract our attention. Expensive cars, ties, jewelry, precious stones, precious metals incredibly excite our mind and cause thoughts about them.
We see the people, which we admire and we want to look like they.
We communicate with colleagues, friends and we see their actions. We see how they do their actions. We imitate them and do everything to be, to be one of them, to be better than they are.
We see what the fashion is representing.


FotyMody: Do you create trends or follow them?
Marina Borshchevskaya: I follow my professionalism and creative intuition, not forgetting about trends.
FotyMody: What is the fashion photography?
Marina Borshchevskaya: This is a photography that matches the fashion trends, including, in the photo art.
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Whatever you want. Without limits!
“Whatever
you want. Without limits!” is a project of FotyMody Company
(www.fotymody.com) which is launched to open new names to the fashion
world and to open fashion world to those who aren`t in it yet. Do
you can express your thoughts, create something unique and want to show
yourself to the world? Your talents can be shown in different ways,
regardless of your main profession, job, hobbies… Create something
unique especially for FotyMody, with thought of FotyMody, with FotyMody
mood!* Who knows, maybe exactly this step to create something
absolutely nonrelevant for you will became a kick to something new,
creative, positive, vanward and fashionable for everybody. We are interested in your creativity. Don`t be afraid. Experiment. Join us. Create for FotyMody Company. How? If you are: - graphic designer: if you are making original layouts, send us your ideas and we will demonstrate them to the world! - create or compile music: help us to form the unique FotyMody playlist and your music could be a soundtrack for fashion video! -
make-up artist: create an ultra interesting make-up, take a simple
picture of it. And we could do beauty shooting based on your schemes (or
will invite you for a shooting)! - clothes designer or want to be
him: do you have original hand-made clothes or accessorizes in your
wardrobe? Just take a photo of them and send pics to us. Maybe we will
use them in fashion shootings for FotyMody magazine! - have an
unique handwriting: just surprise us with your calligraphy and one of
the FotyMody issue will be “written” by your hand! - blogger or want
to be him: haven`t you heard about project FotyMody Bloggers? Look for
information here - http://fotymody.com/read.php?id=373! - stylist: do you have some crazy ideas of shootings` stylization? Realize them with us! -
model or want to be her: are you unusual girl or boy with peculiar and
unique face features? We want to open you to the world! Send us your
photos! - hair stylist: shock us with form of way of styling! * We will indicate your name under your creativity and link on your site/blog. We are open and say - Whatever you want. Without limits! Surprise us! Write to info@fotymody.com!
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